Art Directors: Wren Graham & Marlety García
Copy Writers: Wren Graham & Marlety García
Date: March 2011
With this idea we want to encourage people to relax and be themselves at McDonald's by making them feel at home. The campaign is composed by two different parts.
The first part aims to attract people's interest and introduces the idea that people feel completely at home in McDonald's through posters, cross tracks and TV ads.
The second part will inform consumers about the events and prizes that will take place during this campaign if they participate in the event that will be organized. This will be done with TV adverts, a blog and some banners linked to the event mentioned.
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